{"id":451,"date":"2023-12-06T10:33:20","date_gmt":"2023-12-06T09:33:20","guid":{"rendered":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/?p=451"},"modified":"2024-03-04T14:24:19","modified_gmt":"2024-03-04T13:24:19","slug":"manu-gelato","status":"publish","type":"post","link":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/2023\/12\/06\/manu-gelato\/","title":{"rendered":"Manu Gelato"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"451\" class=\"elementor elementor-451\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d10a007 e-flex e-con-boxed e-con e-parent\" data-id=\"d10a007\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c505637 e-flex e-con-boxed e-con e-child\" data-id=\"c505637\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-acf079a e-flex e-con-boxed e-con e-child\" data-id=\"acf079a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a63dbd9 elementor-widget elementor-widget-heading\" data-id=\"a63dbd9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Manu Gelato<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1576043 e-con-full e-flex e-con e-child\" data-id=\"1576043\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94eab64 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"94eab64\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"4500\" height=\"3000\" src=\"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-content\/uploads\/2023\/12\/manu.png\" class=\"attachment-full size-full wp-image-440\" alt=\"\" srcset=\"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-content\/uploads\/2023\/12\/manu.png 4500w, https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-content\/uploads\/2023\/12\/manu-300x200.png 300w, https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-content\/uploads\/2023\/12\/manu-1024x683.png 1024w, https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-content\/uploads\/2023\/12\/manu-768x512.png 768w, https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-content\/uploads\/2023\/12\/manu-1536x1024.png 1536w, https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-content\/uploads\/2023\/12\/manu-2048x1365.png 2048w\" sizes=\"auto, (max-width: 4500px) 100vw, 4500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9192508 elementor-widget elementor-widget-text-editor\" data-id=\"9192508\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c1d18 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"43c1d18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le projet marketing de Manu Gelato en deuxi\u00e8me ann\u00e9e a impliqu\u00e9 la d\u00e9finition des 4P (produit, prix, place, promotion) et une strat\u00e9gie promotionnelle offrant une r\u00e9duction de 20% aux \u00e9tudiants sur les glaces artisanales de mars \u00e0 octobre, excluant les vacances scolaires. La distribution se fait via un foodtruck pr\u00e8s des \u00e9coles post-obligatoires \u00e0 midi, avec une promotion sur les r\u00e9seaux sociaux, par email, sur le site web de Manu, des affiches \u00e0 Yverdon-les-Bains, une campagne Ad Word, des articles de blog et des demandes d&#8217;avis client apr\u00e8s achat.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34dac25 e-flex e-con-boxed e-con e-parent\" data-id=\"34dac25\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc92acb elementor-widget elementor-widget-button\" data-id=\"dc92acb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-content\/uploads\/2023\/12\/MANU-GELATO-1.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir le projet<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Manu Gelato Le projet marketing de Manu Gelato en deuxi\u00e8me ann\u00e9e a impliqu\u00e9 la d\u00e9finition des 4P (produit, prix, place, promotion) et une strat\u00e9gie promotionnelle offrant une r\u00e9duction de 20% aux \u00e9tudiants sur les glaces artisanales de mars \u00e0 octobre, excluant les vacances scolaires. La distribution se fait via un foodtruck pr\u00e8s des \u00e9coles post-obligatoires [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-json\/wp\/v2\/posts\/451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-json\/wp\/v2\/comments?post=451"}],"version-history":[{"count":139,"href":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-json\/wp\/v2\/posts\/451\/revisions"}],"predecessor-version":[{"id":1393,"href":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-json\/wp\/v2\/posts\/451\/revisions\/1393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-json\/wp\/v2\/media\/805"}],"wp:attachment":[{"href":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-json\/wp\/v2\/media?parent=451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-json\/wp\/v2\/categories?post=451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-json\/wp\/v2\/tags?post=451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}