{"id":434,"date":"2023-12-06T10:21:29","date_gmt":"2023-12-06T09:21:29","guid":{"rendered":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/?p=434"},"modified":"2024-03-04T14:23:41","modified_gmt":"2024-03-04T13:23:41","slug":"nikin","status":"publish","type":"post","link":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/2023\/12\/06\/nikin\/","title":{"rendered":"NIKIN"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"434\" class=\"elementor elementor-434\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cd2cfd e-flex e-con-boxed e-con e-parent\" data-id=\"4cd2cfd\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-16445b2 e-flex e-con-boxed e-con e-child\" data-id=\"16445b2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-242b937 elementor-widget elementor-widget-heading\" data-id=\"242b937\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">NIKIN<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49bee33 e-flex e-con-boxed e-con e-child\" data-id=\"49bee33\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47a189f elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"47a189f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-content\/uploads\/2023\/12\/nikin-1024x683.png\" class=\"attachment-large size-large wp-image-515\" alt=\"\" srcset=\"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-content\/uploads\/2023\/12\/nikin-1024x683.png 1024w, https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-content\/uploads\/2023\/12\/nikin-300x200.png 300w, https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-content\/uploads\/2023\/12\/nikin-768x512.png 768w, https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-content\/uploads\/2023\/12\/nikin-1536x1024.png 1536w, https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-content\/uploads\/2023\/12\/nikin-2048x1365.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f02a30 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2f02a30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Le projet &#8220;La collection de body pour b\u00e9b\u00e9&#8221; de la marque NIKIN a \u00e9t\u00e9 r\u00e9alis\u00e9 en deuxi\u00e8me ann\u00e9e dans le cours de marketing. Il a impliqu\u00e9 plusieurs activit\u00e9s, notamment une \u00e9tude qualitative pour comprendre les besoins des consommateurs, la d\u00e9finition des 4P (produit, prix, place, promotion), la cr\u00e9ation d&#8217;une strat\u00e9gie de communication, la mise en place d&#8217;un sales funnel, d&#8217;une strat\u00e9gie SEA et SEO, ainsi que la cr\u00e9ation d&#8217;une landing page. La promotion s&#8217;est faite \u00e0 travers des canaux tels qu&#8217;Instagram, Facebook, des articles dans des magazines pour maman, des newsletters, des publicit\u00e9s sur les r\u00e9seaux sociaux et un blog.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-619f86d elementor-widget elementor-widget-text-editor\" data-id=\"619f86d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abf2e84 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"abf2e84\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-content\/uploads\/2023\/12\/Nikin-2.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir le projet<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>NIKIN Le projet &#8220;La collection de body pour b\u00e9b\u00e9&#8221; de la marque NIKIN a \u00e9t\u00e9 r\u00e9alis\u00e9 en deuxi\u00e8me ann\u00e9e dans le cours de marketing. Il a impliqu\u00e9 plusieurs activit\u00e9s, notamment une \u00e9tude qualitative pour comprendre les besoins des consommateurs, la d\u00e9finition des 4P (produit, prix, place, promotion), la cr\u00e9ation d&#8217;une strat\u00e9gie de communication, la mise [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-json\/wp\/v2\/posts\/434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-json\/wp\/v2\/comments?post=434"}],"version-history":[{"count":46,"href":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-json\/wp\/v2\/posts\/434\/revisions"}],"predecessor-version":[{"id":1390,"href":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-json\/wp\/v2\/posts\/434\/revisions\/1390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-json\/wp\/v2\/media\/806"}],"wp:attachment":[{"href":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-json\/wp\/v2\/media?parent=434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-json\/wp\/v2\/categories?post=434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gmalinova.eleves.mediamatique.ch\/gonce-malinova\/wp-json\/wp\/v2\/tags?post=434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}